How KI-AH-NA started
I’m Rebecca or ‘Bex’ - KI-AH-NA’s founder. KI-AH-NA is an old Irish word that represents Strength.
KI-AH-NA started on a cosmetics shop floor. I was asked to take over an appointment because I was trained in colour theory for all skin tones and my colleague was not. As I took the appointment, I saw the woman's embarrassment and wanted to use my skills to change this experience for her and other people.
I am applying my colour theory training to software so that everyone is included by design. The prototype we've created means that when you take a picture, it sees the colour in skin not on it.
We want to see everyone more accurately identified and confident they are included in technology that makes decisions about them.
“I believe KI-AH-NA can be a catalyst for real societal equity.”
A qualified makeup artist, product and digital project specialist. I retrained in digital marketing with CIM and later attained my MBA (Executive) with distinction.
With over a decade of experience representing some of the biggest beauty brands in the world from Victoria’s Secret, to YSL Beauty and MAC Cosmetics, Stila in Dublin, Vancouver, London and Leeds.
KI-AH-NA’s Journey so Far
